Our Proven Data-Driven Marketing Process

Our team of expert digital marketing consultants use the latest data-driven methods to grow your company’s traffic and sales. We do this by executing your challenging advertising tasks dedicating personalized attention to all the details.

We Plant Strategy - You Harvest Sales

Step 1 - Website Audit

We begin by evaluating your existing rankings and future search engine goals to arrive at a customized plan for your present and future marketing needs.

website audit

Step 2 - Keyword Research & Cost Per Click Analysis​

Boost revenue through strategic, data-driven online advertising campaigns to your target audience. Our service focuses on maximizing ROI by pinpointing the most effective channels and ad formats to engage and convert potential customers.

Step 3 - On-Page Optimization (Local SEO)

SEO or Search Engine Optimization is the process of improving web pages and function so that they show up higher on search results. We can improve your website rankings on Google and other search engines.

Social Media Marketing

Step 4 - Content Boost​

We develop engaging new content, including web pages, blog posts, and diverse marketing materials, to boost your website’s authority. This enriched content portfolio is key to elevating your site’s ranking for highly competitive keywords.

Step 5 - Indexation

Indexation is crucial in SEO as it ensures search engines recognize and catalog your content, making it discoverable to users. Without proper indexation, even the most relevant and well-crafted content remains invisible in search engine results, diminishing its potential impact and reach.

influencer connect

Step 6 - Listing Management

Listing Management is vital for maintaining a consistent and accurate online presence. By ensuring your internet profiles are up-to-date across various platforms, it reinforces your brand’s reliability and enhances visibility to potential customers.

Step 7 - Targeted Online Ads (Google PPC & Social Ads)

Our team specializes in creating and managing targeted online ad campaigns across various platforms. We focus on placing your ads in front of the right audience, utilizing advanced targeting techniques and continuous optimization to maximize ROI and brand exposure.

email marketing
marketing process

Step 8 - Link Building

Link building, also known as backlinking, involves obtaining high-quality inbound links from external websites to enhance your site’s authority and visibility. By establishing new, authoritative backlinks from well-regarded websites, we elevate your site’s ranking in search engine results.

Step 9 - Email Marketing

We design and execute targeted email campaigns that resonate with your audience. By analyzing customer behaviors and preferences, we create personalized messages that drive engagement and conversions, ensuring each campaign aligns with your brand’s voice and objectives.

email marketing
email marketing

Step 10 - Monitoring, Analysis, and Adjustments

We meticulously assess your progress through key performance indicators (KPIs). This analysis helps us fine-tune our strategy on the fly, ensuring we invest more effort into approaches that directly and effectively boost your bottom line.

In a Nutshell...

Each of these steps are extremely important, and the order in which these steps are completed is just as important.

Step 1 - Website Audit

Assessing your current online presence to tailor a unique marketing strategy.

Step 2 - Keyword Research & Cost Per Click Analysis

Analyzing industry-specific keywords to optimize your online visibility.

Step 3 - On-Page Optimization (Local SEO)

Enhancing your website's search engine ranking through targeted SEO tactics.

Step 4 - Content Boost

Creating engaging content to strengthen your site's authority and relevance.

Step 5 - Indexation

Ensuring search engines recognize and list your new content effectively.

Step 6 - Listing Management

Ensuring accurate and optimized business listings across the web.

Step 7 - Targeted Online Ads

Placing strategic ads to maximize exposure and return on investment.

Step 8 - Link Building

Acquiring quality inbound links to boost your website's credibility and visibility.

Step 9 - Email Marketing

Crafting personalized email campaigns to engage and convert your audience.

Step 12 - Influencer Outreach

Leveraging influencer partnerships to enhance brand credibility and reach.

Step 11 - Social Media Marketing

Building a strong social media presence to foster brand awareness and customer loyalty.

Step 10 - Monitoring, Analysis, and Adjustments

Continuously evaluating performance to refine and improve strategies.

Let's Get Started

Step 1 is requesting an audit so we can take a peak under the hood of your website!

Frequently Asked Questions

Have a question? Let’s see if we can solve it here!

The timeframe for seeing SEO results can vary depending on the competitiveness of your industry, and the current state of your website. This can be enhanced by the amount of content we are generating for your website and is determined by the marketing package you selected.

Generally, your Google Search Rankings (your SEO) or search engine optimization will take between 30 to 60 days to show an improvement in overall rankings and organic traffic. Please be aware that continuous SEO optimization efforts and a long-term approach to SEO are necessary to achieve sustained results and a steady flow of organic traffic.

Adding new and engaging content plays a crucial role in SEO. New content needs to be added on a consistent basis to help Google and other search engines understand the relevance of your website. Search Engines want what’s best for the user, so we need to focus on creating engaging content to help your website rank higher. We do this by focusing on Topical Authority Content. This consists of high-quality, informative, and relevant content based on user searches on Google and other search engines and social media platforms.

If you attempt to do your own in-house marketing and SEO without the proper training you could be doing more harm than good. SEO and Digital Marketing have changed so much in the past few years that it’s not something to try and learn on the fly. You need trained professionals so make sure this stuff gets done right. Doing the wrong things, blackhat SEO, or poor marketing means your website could be blacklisted at Google and other major search engines so your website will not appear on any searches. The main concern with SEO optimization is the rules for search engine change extremely often. This makes it difficult to do this specialized work in-house without the proper training. 

Getting the right, high-authority backlinks is critical if your website is to see huge ranking benefits. Get the wrong ones, and Google may penalize your website. Backlinks serve as a vote of confidence from other websites. High-quality backlinks from authoritative and relevant websites and online sources signal to search engines that your website is trustworthy and valuable. It’s important to focus on acquiring quality backlinks rather than quantity. Search engines prioritize websites with high authority backlinks and can significantly boost your search ranking. 

People Who Love RankFarm

Our clients are the best in what they do, and our passion for SEO is reflected in every endeavor we undertake.

restaurant seo case study

Why our clients love working with us

We may be nerds, but our process works. We are so sure of it that we use the same process over and over again with amazing results!

Let's Work Together To Make Your Business Growth & Profits Soar

Request your free LIVE SEO Audit Now!